Our Heritage
Since 1985, creating genuine Italian pizza with devotion
From Naples to Your Community
'SoftValley started with one ambition: to share true Neapolitan pizza with London. Established by the Bianchi household in 1985, we launched as a humble, family-oriented shop, passing on secret family recipes.
Marco Bianchi, our founder, honed her pizza craft while journeying across Italy, learning from Neapolitan pizza experts. Back in the UK, her aim was to reproduce the essence of authentic Italian pizza, embracing both ancestral methods and premium materials.
Our initial small 12-place eatery has now expanded into a cherished community hub, while our dedication to exceptional quality and genuine practices remains steadfast. Utilizing original wood-fired oven methods, our daily-made dough, and top-tier produce is our tradition.
Presently, 'SoftValley' continues as a family heritage, with the Bianchi lineage at the helm of our enthusiastic crew. Although we've adopted contemporary trends, our core mission is unchanged: serving scrumptious, authentic pizza that gathers folks.
Our Principles
Fine Ingredients
We procure the most pristine, superior ingredients, partnering with nearby growers and Italian suppliers to ascertain authentic tastes.
Ancient Techniques
Our pizzas are fashioned using honored traditions, with dough that ferments for 48 hours and is baked in original wood-fired ovens.
Neighborhood Engagement
Our belief extends beyond mere food service—we engage actively with our community by endorsing local projects and offering an inviting environment.
Eco-Consciousness
We adhere to practices beneficial for the environment, from minimizing food waste to employing recyclable packaging and backing eco-friendly farming.
Meet Our Crew
The dedicated individuals behind our delectable pizzas
Marco Bianchi
Proprietor & Principal Chef
A second-generation proprietor educated in Naples, refining our recipes passionately for more than 15 years.
Isabella Green
Head Chef
An Italian-trained culinary artist bringing 12 years of expertise to our team, with a flair for seasonal creations.
Alessandro Ferrero
Chief Pizzaiolo
Nurtured in Naples, Alessandro has been producing perfect pizzas for over two decades and mentors our team of pizza chefs.
Emma Smith
Managing Supervisor
Emma ensures an unparalleled dining journey for our guests and spearheads our front-house staff with care and proficiency.
Lucas Brown
Beverage Coordinator
Lucas oversees our non-alcoholic drinks selection, specializing in Italian sodas and immaculate pizza pairings.
Customer Endorsements
The closest you can get to Neapolitan pizza outside Italy. The crust is a perfect balance of elasticity and char that only comes from a wood-fired oven.
Charles Bennett
It's remarkable that 'SoftValley' embraces local productions and responsible practices. The distinction is evident with each taste. I always anticipate their seasonal specials!
Rebecca Clarke
I've been a regular for ages, and the excellence is consistent. The team makes you feel at home, and their pizza is simply divine. The Truffle Mushroom pizza is a must-try!
Olivia Torres
Distinctions & Honors
Supreme Pizza Venue in Jericho
Locale Gourmet Honors, 2019-2023
Top 50 Pizza Spots in the UK
Countrywide Eateries Ledger, 2021-2023
Genuine Neapolitan Pizza Endorsement
Associazione Verace Pizza Napoletana, 2018
Eco-Friendly Establishment Recognition
Area Green Ventures Consortium, 2022
Your Invitation to Visit
Discover the delight of real Italian pizza in a friendly, cordial setting